Planet Hollywood

Brand Overview

Planet Hollywood is the world's one and only dining experience inspired by the glamour of Hollywood. Whether dining with friends, family or colleagues, it is the perfect venue for lunch, dinner or late-night dining. Founded by Robert Earl in 1991, it quickly became synonymous with celebrity culture and entertainment.

Planet Hollywood Business Proposition:

• One of the world's most recognized entertainment-dining brands, with genuine Hollywood celebrity relationships, appearances and filming-location ties.
• Fully developed system covering everything from launching a new restaurant through ongoing operations.
• Culinary and operations teams help franchisees adapt the concept to local tastes.
• Branded merchandise (t-shirts, souvenirs) adds a meaningful, company-supported revenue stream beyond food and beverage.

Planet Hollywood Training & Support:

• Pre-opening training for the General Manager, Assistant General Manager, Head Chef, Senior Floor Manager and Chief Accountant.
• Central Services available on request: merchandise/inventory planning, purchasing and procurement, quality-control programs, marketing strategy planning, and accounting/administrative support.

Planet Hollywood Franchisee Profile:

• Partners with a proven track record in the restaurant and/or hospitality industries, able to bring the brand into new markets.