Hijab House logo
Retail

Hijab House

One of the most recognised names in modern modest fashion, born in Sydney.

Hijab House
Category
Retail
Franchise Model
Retail
Country of Origin
Australia
Founded
2016
Franchising Since
2018
Global Units
10

Brand Overview

Founded in Sydney, Australia, Hijab House has rapidly grown from a small idea to one of the most recognized names in modest fashion. Built with passion and dedication, the brand has become synonymous with quality, innovation and inclusivity, offering a diverse range of stylish and contemporary modest clothing.


Hijab House Business Proposition:

  • Positioned as “the Zara of modest fashion” — modest fast-fashion at pace, a gap most competitors don't fill.
  • Strong built-in demand generation: 300K+ Facebook followers, 590K+ Instagram followers and 340K+ annual site visitors driving footfall to physical stores 
  • Established brand born in Sydney with an active mall-based expansion strategy across multiple regions.

Hijab House Training & Support:

  • Store setup and launch guidance, brand and visual merchandising standards, and access to the core product range.
  • Ongoing marketing support leveraging the brand's social media following to drive store traffic.

Hijab House Franchisee Profile:

  • Strong local market knowledge and an existing retail network or mall relationships.
  • Sufficient capital to fund store fit-out and working capital — payback is typically expected over roughly 2.5 years.
  • Genuine affinity for modest fashion retail and a multi-store growth ambition.
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