Drinkit

Brand Overview

Drinkit is a digital-first coffee shop chain that emphasizes technology to enhance the customer experience. Founded in Russia, Drinkit has expanded its presence to multiple countries including the UAE, Kazakhstan and Russia, operating over 50 coffee shops.

Drinkit Business Proposition:

• Digitally-native coffee model: 100% of orders placed via mobile app or self-service kiosk, cutting labor costs by up to 20% by removing full-time cashier roles.
• Backed by the Dodo Brands platform (1,450+ outlets globally across Dodo Pizza and sister brands), bringing proven, data-backed expansion playbooks.
• 300+ drink recipes developed through regional R&D and customer feedback.
• Proprietary cloud-based ERP covering cash management, inventory, scheduling and analytics, backed by an in-house IT team of 20+ specialists.

Drinkit Training & Support:

• In-house architectural bureau handles site layout, furniture and brand-standard design.
• Dedicated operational teams provide process consultation and standardization.
• Ongoing app updates, system maintenance and technical support from internal IT.
• In-house content studio supplies photography, campaigns and promotional materials.
• Employee app delivers online training, certifications and barista competitions.
• Logistics and vendor-coordination support for the supply chain.

Drinkit Franchisee Profile:

• HoReCa or coffee-industry experience.
• Demonstrated ability to manage multiple projects at once.
• Sufficient financial resources for the investment.
• Strong entrepreneurial ambition aligned with the brand's digital-first philosophy.