The Coffee Bean & Tea Leaf

Brand Overview

Founded in Southern California in 1963, The Coffee Bean & Tea Leaf is a specialty coffee and tea house that sources the finest coffees and teas, handcrafting every beverage to inspire new experiences through flavors from around the world. Headquartered in Asia and part of the Jollibee Group, it operates in 1,100+ locations in over 24 countries.

The Coffee Bean & Tea Leaf Business Proposition:

• Proven business model, tested and refined over time, credited with creating The Original Ice Blended® and shaping industry trends.
• Scalable café formats from flagship stores to standard inline, endcap, drive-thru or kiosk.
• Dedicated team of experts supporting everything from procurement to marketing.

The Coffee Bean & Tea Leaf Training & Support:

• Owner training: 7 days at regional facilities.
• Barista training: 14 days at regional facilities.
• Manager training: 21 days at regional facilities.
• Operational support through market preparation and opening.
• Ongoing assistance across operations, training, marketing, finance, HR, supply chain, café development and technology.

The Coffee Bean & Tea Leaf Franchisee Profile:

• Organizational structure and financial capability to support the investment.
• Business experience and knowledge of local market culture.
• Genuine passion for the brand and its customers.
• Full-time commitment, or a dedicated GM/MD appointed to run it.
• Team-player mindset with high integrity and cultural fit.