THREE O’CLOCK

Brand Overview

THREE O’CLOCK is a Vietnamese 24/7 coffee and tea concept designed around the culture of late-night cafés and modern urban lifestyles. The brand combines bold flavors, vibrant design and a scalable operating system with structured training, quality control and international franchise support.

What Makes THREE O'CLOCK Stand Out

• Vietnam's pioneer 24/7 café chain: No direct competitor operates at our scale with a fully systemized round-the-clock model, giving franchise partners a defensible, category-defining position in their markets. 
• Localization-ready brand architecture: Our Design Playbook and Local Accent Layered framework allow international franchisees to authentically adapt the brand while maintaining global consistency, reducing opening friction and accelerating market acceptance. 
• Operational infrastructure built for franchise: QA/QC systems, training programs, supply chain protocols, and franchise management tools are built from the ground up for multi-unit, cross-border replication, not retrofitted from a single-operator model.

THREE O'CLOCK Business Proposition: 

• Proven 24/7 operating model driving higher AUVs by capturing revenue opportunities that traditional cafés often miss.
• Scalable operating systems with documented supply chain processes, training programs, QA/QC protocols, and brand standards designed for seamless international replication.
• Growing international presence with franchise agreements active in India and Indonesia, supported by structured operational frameworks and dedicated franchise support.
• Strong appeal among Gen Z and Millennial consumers through a bold brand identity, localization strategies, and digital-first marketing initiatives.
• Accessible investment structure featuring competitive entry costs, structured royalty models, and an estimated 18–36 month payback period to support franchisee profitability.

THREE O'CLOCK Training & Support:

THREE O'CLOCK provides end-to-end franchise support: 

• Pre-opening training covering operations, product, and brand standards; 
• On-site launch assistance; and 
• Ongoing field support through dedicated international franchise managers. 

Our structured onboarding system, operations manuals, and QA/QC audit framework ensure franchisees are equipped to implement and maintain brand standards from day one.

THREE O'CLOCK International Licensee Profile:

Our ideal international country or regional franchisee is an experienced F&B or retail operator with strong local market knowledge, an established distribution or retail network, and sufficient capital to develop a minimum of 10 locations within 5 years. They bring credible sales and marketing capability, a hands-on management approach, and share our commitment to brand integrity. Prior food & beverage or franchise experience is preferred; passion for café culture is essential.