Meraki Ventures

Brand Overview

Meraki Ventures is Iraq’s Indoor AdTech Network, delivering high-impact advertising through premium digital screens, intelligent in-store technology, and tabletop media solutions.

The company connects brands with captive, high-value audiences at the moments when traditional digital advertising is easiest to ignore — inside elevators, at the supermarket shelf, and while dining or having coffee.

Its network currently spans 408 elevator screens across 30+ premium locations in Erbil and Baghdad, alongside Tokinomo Shelfobot and Visibubble in-store technology and MV Player® tabletop screens across selected HoReCa venues. Meraki Ventures is also the exclusive Tokinomo partner in Iraq.

Through its proprietary MVADS advertising management platform, campaigns can be deployed, managed, and monitored across the network, with verified proof-of-play reporting for advertisers.

Value Proposition

• Proven Indoor AdTech Business Model: A technology-driven advertising model built around captive, high-dwell-time environments.
• Multiple Revenue Streams: Generate revenue through elevator advertising, in-store activation technology, and tabletop HoReCa screens.
• Proprietary Technology:  MVADS provides centralized campaign scheduling, deployment, monitoring, and proof-of-play reporting.
• Premium Audience Access: Advertisers can target specific buildings, stores, restaurants, and audience segments rather than purchasing generic mass reach.
• Scalable Network Model: The business can expand by adding new buildings, screens, retail locations, and HoReCa venues.
• Recurring Advertising Revenue: Digital advertising placements are structured around monthly and longer-term campaigns, creating recurring revenue opportunities.
• End-to-End Campaign Support: Meraki Ventures can support advertisers from audience targeting and placement selection through creative production, campaign launch, and reporting.
• Data & Performance Reporting: Campaigns are supported by verified display data rather than relying solely on estimated reach.
• Cross-Channel Advertising: Franchisees can combine elevator, retail, and tabletop advertising to create campaigns that reach consumers across multiple stages of their daily journey.
• Established Market Proof: The network already serves major international and local brands, including Mercedes-Benz, HONOR, Mango, Benetton, Nestlé, PepsiCo, and others.

Franchisee & Staff Training

Franchise partners and their teams receive training across the key areas required to operate and grow an Indoor AdTech business:

• Meraki Ventures Business Model: Understanding the network, revenue model, products, and operational structure.

• Product & Technology Training: MV Elevators, MV Player®, Tokinomo Shelfobot, Visibubble, and related advertising technologies.

• MVADS Platform Training: Campaign scheduling, content deployment, monitoring, reporting, and proof-of-play management.

• Sales & Business Development: Prospecting, lead generation, pitching, negotiations, closing, and account management.

• Advertising Solutions & Media Planning: Understanding client objectives and matching them with the appropriate locations, screens, and advertising formats.

• Location & Audience Selection: Using location demographics and audience profiles to recommend the right advertising placements.

• Campaign Management: Managing campaigns from initial brief through creative approval, launch, monitoring, and reporting.

• Creative & Content Guidelines: Understanding advertising specifications and creating effective content for indoor digital environments.

• Client Relationship Management: Managing advertisers, renewals, upselling, cross-selling, and long-term accounts.

• Operations & Network Management: Managing screens, devices, locations, installations, maintenance coordination, and campaign delivery.

• Reporting & Performance Analysis: Interpreting campaign data and presenting results to clients.

• Marketing & Local Market Development: Building local brand awareness and generating demand for the Meraki Ventures network.

• Franchise Operations: Day-to-day procedures, reporting structures, brand standards, and network expansion.