Blueground

Brand Overview

Blueground is a global proptech company specializing in fully furnished, move-in-ready apartments for flexible stays of a month or longer. Its franchise model combines technology, global marketing, corporate sales, operational systems and revenue management to create a scalable flexible-living business. The company indicates that a typical market launch can require around $3 million over a three-year ramp-up.

Blueground Business Proposition:

•  Market Opportunity: Tap into the generational shift in the way people live and the emerging market of flexible living 
• Seamless booking: customer-centric terms, move-in-ready accommodation, 24/7 support, trusted & reliable. 
• Tried & Tested: Proven scalable, resilient and profitable business model that is underpinned by purpose-built technologies, reliable systems and in-depth know-how. With an average occupancy rate of 92% and 50% of guests extending their stays beyond the initial booking, Blueground consistently demonstrates strong demand and customer loyalty.
•  Branded Network Effect: To leverage benefit from the global leadership positioning of Blueground’s global leadership, backed by that brings powerful marketing and a strong international network of clients (both B2B and& B2C clients).