BODYROK

Brand Overview

BODYROK is Pilates redesigned, providing a 45-minute, full-body, high-intensity, low-impact workout on a custom reformer. The hybrid Pilates sequences direct customers to plank, lunge, pike, jump and push their body to its limit, designed to create more energy and increase metabolism. Founded in California in 2012, BODYROK began its growth in 2016.

BODYROK Business Proposition:

• Low entry and build-out cost relative to other boutique fitness formats, using proprietary reformer equipment.
• Recurring membership revenue as the primary income stream, with retail as a secondary revenue line.
• High-ROI model built around a 45-minute, full-body, low-impact workout with strong repeat-visit dynamics.

BODYROK Training & Support:

• Comprehensive training at BODYROK's corporate headquarters covering systems, manager/operational training and business development.
• Guidance through every phase — studio construction, daily operations, marketing — with ongoing support afterward.
• New-instructor training: 20 hours of in-studio work over 4 days, with pre- and post-training assistance.

BODYROK Franchisee Profile:

• Seeking Master Franchise candidates with existing operations in their home country and the capability to build teams and scale.
• Necessary capital to open and grow a multi-unit studio network; fitness-industry passion or experience is an advantage.
• Franchise availability is worldwide, so territory scope is negotiable by market.