About MENA Franchises

The franchise brokerage for the Middle East & North Africa

We specialise in the sale, brokering, creation and development of franchises across the Middle East and North Africa, connecting aspiring entrepreneurs with established opportunities and helping brands build new franchise models.

Who We Are

A serious partner for franchise growth

MENA Franchises is a brokerage firm specialising in the sale, brokering, creation and development of franchises across the Middle East and North Africa. We connect aspiring entrepreneurs with established franchise opportunities and assist in the creation of new franchise models, ensuring mutual success for all parties involved.

The MENA region has a growing demand for established and new franchise brands. Entrepreneurs across the region seek reliable, profitable and reputable businesses to invest in and develop, and that is exactly the gap we exist to close.

Our Mission

Empowering MENA entrepreneurs through expert franchise brokerage and consulting, driving sustainable growth and successful partnerships.

Our Vision

To build the largest, most trusted franchise network in MENA, connecting global opportunities with local markets for transformative impact.

Our Services

Four pillars of franchise expertise

Franchise Brokering

Matching franchisees with the right franchisors through market analysis and application support.

Franchise Development

Business-model optimisation, marketing strategy and operational support to scale successfully.

Franchise Creation

Turning successful businesses into franchise models, feasibility studies, manuals and launch.

Franchise Consulting

Strategic planning, performance monitoring and training to keep franchises performing.

Our Values

What we stand for

Integrity

We conduct business to the highest ethical standards, with transparency and honesty in every dealing.

Excellence

We strive for excellence in every service, continuously improving to exceed client expectations.

Partnership

We work closely with clients to build strong, successful, long-term franchise relationships.

Empowerment

We give entrepreneurs the knowledge, resources and support they need to succeed.

Customer Focus

Our clients' success is our priority, we tailor our services to their unique needs and goals.

Regional Depth

A decade of franchising experience rooted in the realities of the MENA market.

Dr. Muhamad Salam speaking on the franchising panel at Saudi Franchise Expo 2025
Saudi Franchise Expo 2025 · Riyadh
From the CEO

MENA Franchises is dedicated to revolutionising the franchising landscape across the Middle East and North Africa, providing opportunities that enhance brand presence and foster sustainable growth, empowering entrepreneurs and driving economic development across MENA.

Dr. Muhamad Salam

Founder & CEO, MENA Franchises

Work with a brokerage that knows the region

Whether you're investing or expanding, let's talk about your goals.

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